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How to Create Compelling Content for eCommerce ?

This Post is about how to create compelling content for eCommerce site? Ecommerce is growing at breakneck pace and no stopping it given the current demand and customer expectations. But, driving a visitor to complete purchase can be hectic as it requires some adept planning and skills.

Of the different elements required for successful eCommerce driving massive sales, the role played by content can’t be taken insignificant. Powerfully built content on your eCommerce website can double the customer experience and sales in no time.

How to Create Compelling Content for eCommerce

# Creating compelling eCommerce content

Be it any business online, website is the doorway through which a customer reaches out to that very business and every information published on it will depict the nature, professionalism and quality of the business. The poor your business website is the less the customer conversions.
So, ensure that your ecommerce site is packed with quality and reliable information to help customers get what they look out for!

What makes Compelling Content for eCommerce ?

  • Posting ordinary stuff on your website is never going to help your business as most customers will get frustrated on viewing at that and will switch to better sites for satisfying their requirements.
  • So what are elements that need to be added to the content to make it compelling and beneficial to readers? Find below some worthy ideas.
  • Know your business firsthand
  • Know your target audiences
  • Drive them to action
  • Be clear and precise
  • Don’t try to cover all the details
  • Make is short and easy to understand
  • Don’t use jargons
  • Don’t show off all your vocabulary skills
  • Make use of bullet lists
  • Contribute useful information
  • Add emphasize to key words and phrases
  • Touch their pain points and provide solutions
  • Make it convincing, reliable and trustworthy, etc.
  • Make it free from all sorts of grammatical errors
  • Let it be plagiarism-free

Whatever I’ve mentioned above can help you come up with compelling content. But when it comes to online business, one can’t rule out the role played by search engines and it is often necessary to optimize the content for the search engines. So, make sure that your content is SEO-friendly as well. Now after the most recent algorithm update, the Hummingbird, from the Google, the value of on-page SEO has increased massively.

A few points to consider when developing SEO-friendly content for your site are as follows.

  • Write elegant and useful Meta descriptions rather just focusing on inserting keywords
  • Don’t add too many details on the same page. It might drive your customers to uncertainty.
  • Add action words to drive them to action instantly.
  • Make sure the flow, readability, and spacing is tidy and professional.
  • Make it simple so that anyone reading it would realize it easily.
  • Add mind-blowing visuals to help your visitors stay engaged to ecommerce site.
  • Create portfolios and success stories to help build trust on customers.

# Blend content with Images

It’s not necessary that eCommerce site content should purely be write ups. Even it can be an image, video, or infographic well directed at users. In fact, the latter have deep impact on visitors cutting through your site. However, make sure the image is convincing and represents your business sensible. In today’s marketing scenario, images rule the roost and adding incredible images depicting your business is a great way to take your business to next level. Even flow charts are widely preferred by top brands to help users understand the different processes easily. 

The ideas that I’ve mentioned above are sure-fire and you can try this on your ecommerce site for better customer response and massive sales. Share your thoughts if you find it interesting!!!

This Post Contributed by Alex Parkker, a passionate blogger interested in writing articles related to eCommerce aspects especially on eCommerce website development.

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2 comments on “How to Create Compelling Content for eCommerce ?

  1. propertywale
    12/17/2013

    Thanks for sharing such a good content, it is really helpful for people like me who are not expert in this field.

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This entry was posted on 12/11/2013 by in eCommerce and tagged .
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